Home Business Law • Download e-book for kindle: AD-INFINITUM: Legal Checklists for the Advertising Industry by D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly

Download e-book for kindle: AD-INFINITUM: Legal Checklists for the Advertising Industry by D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly

By D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly Bayne,Andrew Ciccone,Gary Kohn,Christina Loza,Lois Erving

ISBN-10: 1508753784

ISBN-13: 9781508753780

within the ads international, a mistake or false impression of proper legislation and laws can adversely effect a crusade, in all probability leading to felony motion, the lack of the buyer, or either. Why danger losing all of the creativity, making plans, cash, and difficult paintings that is going right into a campaign?

Ad-Infinitum: felony Checklists for the advertisements is an summary to aid keep away from one of these state of affairs. Written by way of a staff of ads legislations specialists for advertising pros, this functional guide discusses the myriad of concerns usually confronted by way of advertisements executives and their staffs. Even greater, armed with precis checklists chanced on inside of every one bankruptcy, you could quick and successfully establish the major matters that needs to be addressed for a profitable campaign.

Topics lined within the e-book comprise felony evaluation of ads claims for FTC/FDA compliance, corporation carrier agreements, megastar expertise agreements, digital/social/mobile matters, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, between many others.

Whether you’re a copywriter engaged on a compelling campaign or an government negotiating an supplier contract, this ads legislation instruction manual is a priceless source to have available sooner than you stroll right into a assembly or make that call!

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AD-INFINITUM: Legal Checklists for the Advertising Industry by D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly Bayne,Andrew Ciccone,Gary Kohn,Christina Loza,Lois Erving


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